Cold email lead generation
Cold email outreach that books sales meetings, done for you.
Cresca Leads runs targeted cold email campaigns for wholesalers and contractors in the US and Canada. We find the decision-makers who fit what you sell, write to them personally, handle every reply, and put qualified meetings on your calendar.
What's included
Everything from the first list to the booked meeting. You spend about an hour on setup.
A target list built by hand
Owners, buyers and managers who fit the customer you describe, by industry, size and area. Every contact is verified, checked one by one.
Sending inboxes set up for you
Dedicated inboxes for outreach, never your own email, so your main inbox and domain stay protected. We warm them up so emails land in the inbox.
Personal emails, not mass blasts
Each email opens with something specific about that business, in wording you approve. They go out in small daily batches.
Every reply handled
We answer questions, follow up, and filter out the people who aren't a fit, so you only hear about real interest.
Meetings on your calendar
Interested prospects book straight into your calendar, with notes on who they are and what they need.
A weekly update
Emails sent, replies, and who's interested, every week, so you always know where things stand.
How a campaign runs
From first call to meetings on your calendar in 30 to 40 days. You spend about an hour on setup. We handle everything else.
- Day 1
Kickoff call
We learn your business: who your best customers are, what you sell them, your service area, and what a good meeting looks like.
- Week 1–3
Build and warm up
We set up dedicated sending inboxes (never your own email), warm them up so emails land in the inbox, and build a verified list of decision-makers.
- Week 4
Outreach starts
Personal emails go out in small daily batches. We handle every reply, answer questions, and filter out the tire-kickers.
- Day 30–40
Meetings land
Interested prospects book straight into your calendar with notes on who they are and what they need. We keep refining what works.
Why most cold email fails, and what we do instead
One message sent to a huge list.
A short list of businesses that fit what you sell, each email written for that business.
Sent from your main email address.
Separate, warmed-up inboxes, so your own email and domain are never put at risk.
Replies left for you to sort through.
We handle every reply and only pass on people who want to talk.
A monthly retainer, results or not.
While the offer is on, new clients pay only for meetings that happen.
Who we run cold email for
We focus on businesses that sell to other businesses, starting with two industries.
What clients say
“What stood out was the team. They were easy to talk to, always there when we needed them, and they put us in front of buyers we had no way of reaching ourselves. We could never describe our satisfaction with words.”
“Thank you for being patient with us and helping us grow our leads and our revenue. Cresca lived up to its name.”
Cold email questions
- What is cold email lead generation?
- Reaching out by email to businesses that don't know you yet but fit your ideal customer, with the goal of starting a conversation. Done well, it is a short, personal note to the right person, not a mass mailing.
- We tried cold email before and it didn't work
- Most cold email fails because it's one message sent to a huge list. We write to a short list of buyers who fit what you sell, and each email opens with something specific about that buyer's business.
- Will the emails come from my company?
- Yes. Prospects hear from your company, about your products or services, in wording you approved. The emails go out from a separate address set up for outreach, so your main inbox and domain stay protected.
- How long until meetings start?
- Usually 30 to 40 days from the first call. The first weeks go into building the list and warming up the sending inboxes, then outreach starts and meetings follow.
- Do you work with businesses in Canada?
- Yes. We work with businesses across the US and Canada.
- What do I have to do?
- One 30-minute call to tell us what you sell and who you want to reach, then about 15 minutes to approve the emails. After that, your only job is showing up to the meetings.
- What counts as a booked meeting?
- A call that actually happens with a decision-maker who matches the target you approved. No-shows and wrong-fit prospects don't count, and you don't pay for them.
- How long does the offer last?
- Until the spots are filled. Once you're in, you keep pay-per-meeting pricing for your first 2 months.
- What's the catch?
- There isn't one. We're confident in the results. If we don't deliver meetings, you don't pay.
See if cold email fits your business.
Ask anything on a call. It takes 30 minutes.
Further reading
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What is B2B appointment setting? How it works and when it pays off
B2B appointment setting explained: how it differs from lead generation, how the process works, what a qualified meeting is, and when it pays off.
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Pay per meeting vs retainer: how to choose a lead generation agency
Retainer or pay per meeting? How each lead generation pricing model works, the risks of both, and the questions to ask before you sign.
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Referrals aren't enough: how commercial contractors can fill the gaps between jobs
Referrals decide who calls you, not when. How commercial contractors can use targeted outreach to find property managers and builders with work coming up.