How it works and pricing
Pay only for meetings that happen.
For a limited time, new clients pay per booked meeting, with no retainer and no setup fee. Here is exactly how it works, what counts as a meeting, and what you get.
How pay per meeting works
- 1
You approve the target
On a 30-minute call we agree who you want to meet: the type of business, their size, the area and the role of the person. You approve the list and the emails before anything is sent.
- 2
We book the meetings
We reach out, handle every reply, and put interested decision-makers on your calendar with notes on who they are and what they need.
- 3
You pay for meetings that happen
A meeting counts only when it happens with a decision-maker who matches the target you approved. No-shows and wrong-fit prospects are free.
Compared with a typical agency
- Monthly retainer, paid upfront$0 retainer
- Setup feeNo setup fee
- Pay even with no resultsPay per meeting held
What does a meeting cost?
It depends on your market and who you want to reach, so we don't publish one price for everyone. Tell us what you sell and who you sell to, and we'll give you real numbers on a short call.
Book a call to talk real numbersWhat's included
- A hand-built list of decision-makers who fit your target, each one verified
- Separate sending inboxes, set up and warmed up for you (never your own email)
- Personal emails written for each business, in wording you approve
- Every reply handled, and people who aren't a fit filtered out
- Meetings booked on your calendar, with notes on each prospect
- A weekly update: emails sent, replies and who's interested
From first call to meetings
You spend about an hour on setup. We handle everything else.
- Day 1
Kickoff call
We learn your business: who your best customers are, what you sell them, your service area, and what a good meeting looks like.
What you doOne 30-minute call. Tell us about your best clients.
- Week 1–3
Build and warm up
We set up dedicated sending inboxes (never your own email), warm them up so emails land in the inbox, and build a verified list of decision-makers.
What you doApprove the email drafts. About 15 minutes.
- Week 4
Outreach starts
Personal emails go out in small daily batches. We handle every reply, answer questions, and filter out the tire-kickers.
What you doNothing. Keep running your business.
- Day 30–40
Meetings land
Interested prospects book straight into your calendar with notes on who they are and what they need. We keep refining what works.
What you doShow up to the call and close.
Pricing questions
- What counts as a booked meeting?
- A call that actually happens with a decision-maker who matches the target you approved. No-shows and wrong-fit prospects don't count, and you don't pay for them.
- How long does the offer last?
- Until the spots are filled. Once you're in, you keep pay-per-meeting pricing for your first 2 months.
- What's the catch?
- There isn't one. We're confident in the results. If we don't deliver meetings, you don't pay.
- How long until meetings start?
- Usually 30 to 40 days from the first call. The first weeks go into building your list and warming up the sending inboxes, then outreach starts and meetings follow.
- How much of my time does it take?
- About an hour in total to start: a 30-minute kickoff call and around 15 minutes to approve the emails. After that, your job is showing up to the meetings.
Further reading
6 min read
What is B2B appointment setting? How it works and when it pays off
B2B appointment setting explained: how it differs from lead generation, how the process works, what a qualified meeting is, and when it pays off.
6 min read
Pay per meeting vs retainer: how to choose a lead generation agency
Retainer or pay per meeting? How each lead generation pricing model works, the risks of both, and the questions to ask before you sign.
